Espresso: The Romance Factor
Starbucks and Chocolate | Oil on Canvas | Eva Soukoreff
While no one was looking, under the cover of darkness, the magnificent Italian hand built La Marzocco machines were replaced one by one with fully automatic computerized press-a-button versions. (This took place in thousands of Starbucks across the land.) This is the day when the romance and theater of Starbucks died.
This disturbing trend is taking place on many levels of society.
Many argue that removing the human (error) factor makes for a more consist product and increased customer satisfaction. But really, truth be told, it is because of training costs, speed of service and efficiency. Not bad things in themselves from a overly worked Barristas point of view. (The solution for a busy store is to have two to four machines and double the staff, like they do in Buenos Aries. Really, they do.)
However they are ignoring the romantic factor. Where is the romance and theater of pushing a button? Where is the skill and passion of the Barrista?
For a quick lesson in romance, look to the humble Volturno. One of the things that the Italians brought with them to Argentina was this little stove stop espresso maker. (Made internationally famous by Bialleti.) While not true espresso and I am not comparing it to espresso, it deserves a place in every coffee lovers arsenal.
We brought ours back from Buenos Aires, a national brand called Volturno. Although it mostly gets it use when we travel, there are still many a days when we when we opt for the intense room filling aroma and the seductive whisper it makes to tell you when its ready. Where Bialetti has compromised to appease the North-American hordes by making a stainless version, the humble Volturno still uses the time honored and tested traditional aluminum which gets better with age.
Simply follow a few simple rules handed down from the old Italian bubbas. First, you need to condition the pot before use by brewing a pot with just water, then a second time with coffee that you leave sit overnight. 
The second rule is to never wash the inside with soap, just rinse with hot water and air dry. This way you do not want to disturb the coating left by the oils in the coffee. The third rule is to pile the slightly coarser than espresso grind coffee in a mound with the peak passing the top of the filter basket. This way the coffee will be compressed to just the right amount for optimum extraction.
While these basic rules seem to defy normal coffee logic, in the Volturno they unexplainable work. Enter the romance factor. While producing good coffee is based on scientific principals, fully automatic press a button espresso machines can never compute nor replicate the romance (human) factor.
Those old Italian bubbas know best. Please leave button pushing to accountants and Starbuck Barristas. Stay original… it’s only human.
Why Art Really Is Priceless
El Patio | Oil on Canvas | Eva Soukoreff
Mark Sandman wrote: “I am like a mirror, I am nothing till you look at me.” Words for deep thought at 2 a.m. when you can’t sleep.
Lets apply this to art. Does art have value if it is never appreciated? I suppose that is why we have museums of art. Art is also one the few things that can achieve the priceless status. However if a priceless painting is locked away behind 6 inches of steel and never to be seen, can we say still say it has value? Sure it has monetary value but art is not about money. If no one can ever see it or appreciate it, then what value does it have? Yes, it seems that Mark makes a valid point.
Most things inherently human are interactive in nature. They must be seen or heard in order for their value to become more apparent. (That is also why in the end, artists reluctantly part with their precious art. That and of course not wanting to be a literal starving artist.) The artist is only part of the equation. The audience is another. Both are needed for art to have value.
Original art is also like a mirror in one other aspect. Each time you peer into a mirror, you see something new and unique. You will never see the same image twice. That is why original art is so special. You own something unique. (Which is becoming increasingly rare in this world of artificial clones and cheap knock-offs.) More than 6.5 billion people cannot have what you have. Each piece is unique. Even more so with original oil paintings, as with time they also interact with the environment (light, humidity, temperature, dirt etc.) creating subtle and hopefully positive changes. There are almost countless variables in this graceful aging process.
That is why art really is priceless and one of the greatest values in our modern society. So the next time you peer into the mirror, take a moment to think about individuality, interactivity, originality and art. Stay original… its priceless.
Discovering The Arts Outside Your Doorstep
La Cara Italiana | Oil on Canvas | Eva Soukoreff
“If one was too wise, one would never had left England,” replied Miss Honeychurch when questioned on if it was wise for a single female tourist to walk the streets of Florence alone.
This is a quote from E.M. Forester’s classic novel, on which the wonderfully romantic film, A Room with a View, is based.
The lesson of course is that one must be brave in order to discover. We need to take chances in order to experience new things, expand and broaden our tastes. It’s far too easy to settle for what is comfortable.
In order to expand your musical horizons, why not listen to listener supported and funded radio like CKUA (which fuels our studio). You can listen though local frequencies, through satellite, or through the web. Or search for your local alternative. Stations like CKUA introduce you to a whole new world of music waiting to be discovered.
Be sure to also check out Pandora where you enter in a band you like, and it will stream Internet radio stations that feature similar music. It’s interactive, so you can fine tune it and find such what you like.
Support community projects like Art Walks, Shakespeare in the park, Jazz and Folk festivals. Every city has free, or donation supported ways to enjoy the arts. A recent revival is outdoor Cinemas which play classic or independent films. All you do is bring a lawn chair or a blanket and a small donation.
Miss Honeychurch is telling us is to be brave, get out the rut, rent less movies, listen to less commercial radio, kill your TV (or at least sentence it to more solitary confinement), go for walks, try new Cafes, discover something new. Never pass by art without taking the time to appreciate it. Even if its not your taste, you can still appreciate it for it’s contribution to culture.
Be brave, don’t settle, discover. The little things make the difference. Stay original… discover.
The Anti-Corporate Mission Statement: Don’t Change, Stay Original And Be Happy
My 1977 Gurgel X-12
Some self-proclaimed business guru once said if you are successful, it is time to change. The idea of course is that you have to be permanently dissatisfied in order to get better. Sounds good, right?
Or does it?
The example he gave was Toyota and something about their rising sun or sun rising or whatever. (These business gurus should leave poetry to poets. What is a business guru anyway? Sounds like something you might need antibiotics for.) Anyways, I guess this is the Toyota corporate motto, mission statement or something you hang on the wall in any case.
Hmm, this all sounds really good, for making billions of dollars of profit that is. But is this good real world advice? Is not permanent dissatisfaction why some people take their own lives? If California gets wind of this, I can hear all the therapists saying, “your far too successful Ken, it is time to do away with yourself.” Really, is that the way YOU want to live your life? In a state of constant dissatisfaction?
Reliability is a worthy goal. Please don’t get me wrong. However, the automobiles that we have loved the most (and yes at times hated, which is true in all things of passion) were never by any means reliable. But what they lacked in reliability they more then made up for in personality.
My wife still speaks fondly of driving through the hazardous winter roads of British Columbia in her 6 volt 1956 VW oval, and I often recall the adventures in my old VW bus like it was a scene out of Arlo Guthrie’s Alice’s Restaurant.
In South America we were the proud owners of a 1977 Gurgel X-12 Jeep. A wonderful companion who needed to be cared for and listened to. Her peculiarities were not engineering faults, but rather part of her robust character, her way of communicating with the owner. Now computers do all that. Pretty soon we will all be like the Borg. (I added that just in case any Trekkies CAN read and come across this article.) I don’t want to drive a computer and I don’t want to be isolated from the road, and frankly I don’t want reliability if it sacrifices personality just for the sake of billion dollar profits.
Think of the hand built cars of long ago that were made of steal, wood and leather. Cars that actually had something in common with workmanship instead of Rubbermaid. They were works of art. Being permanently dissatisfied is taking us down the wrong road. Being permanently dissatisfied with their fat profits fuels the current trend of big car makers merging into even bigger car makers. When will it end? Hopefully their own permanent dissatisfaction will cause them to self-destruct and do away with themselves. For once, I would like to see a corporate motto that says: Don’t change, stay original… be happy.
Wonder Bread Art: The Absence Of Substance In Pop Culture
Substance. There is a serious lack of it in modern day popular culture. The commercial powers that be, have almost banished artistic integrity from our vocabulary. Wonder bread art rules. It feeds the mouths of the majority but sadly it lacks substance.
The over commercialization of mainstream media, music, film and literature is ruining the artistic appetites of each new generation with fluffy white bread, that has little if any real artistic value. When Mark Eitzel faced the accusation that many people find the songs of American Music Club depressing, he responded by saying that he finds the likes of (we are too nice to say who it is, but just insert the current talent-less propaganda poster girl or boy here) depressing. We agree.
That is why the role that original art plays is more and more valuable in modern society. Artistic integrity IS still alive. It is just that we need to look a little harder and a little deeper to find it. But when we do find it, whether in the form of an inspiring independent film, some brilliant and virtually unknown musical group, or in some obscure author, it is so worth it.
Take for example espresso. (You did not see that one coming, did you?) If you have a decent espresso machine, please don’t settle for the convenience of mass marketed espresso. Rather seek out a good artisan espresso that has substance. We are very passionate about Intelligentsia Black Cat Espresso Blend which fuels our studio. If you live in Canada you can have it shipped direct to your door from Caffe Tech based in Edmonton. Better yet, if you are in Edmonton drop by and visit their Italian inspired Cafe.
When we make little choices based on substance instead of advertising, we find nourishment and preserve artistic creativity and integrity. Stay original… choose substance.
Why Are Micro-Softies So Defensive? Relax, Go Wash Your Honda
Apple | Oil on Canvas | Eva Soukoreff
First, Apple’s Get a Mac ads were voted among the best ads for 2006 according to The Wall Street Journal, and then Steve Jobs stole the show from CES (Consumer Electronic Show) with the iphone and Apple TV, holding in his hand the future of electronic convergence while Bill Gates just stood there at CES talking about it. Now micro-softies are really getting nervous and defensive (or at least more nervous and defensive than usual).
What they really need to do is relax, stop fighting (why can’t we just all get along?) and read the Stanford commencement speech given by Steve Jobs (highly recommended reading). It explains why Apple is always on the cutting edge of industrial, artistic (this is an art blog, so I had to find some way to get art in here… I even resorted to getting Eva to quickly paint this great Apple still life just for this blog! Now, don’t ever say that we did nothing for you.) and technological design. Once Bill Gates (before the messiah complex hit and he decided to resign as CEO of Microsoft and save the world) was posed with the question, what is your vision? He replied: “to see a personal computer on the desktop of every home.” Good one Mr. Bill, but hardly what one would say is visionary (it was kind of obvious that would happen).
Apple, on the other hand, seems to have no such simplistic vision. They innovate instead of follow. They reinvented the mp3 and now the smart phone. Their products are far more than technology, they become part of our lives, they even become our friends. (Yes, even minimalists need some kind of friendship.) They say that it was Steve Jobs who insisted that the Mac Plus have no fan as the noise took away from the beautiful design and user experience. (Turned out to be a lesson in form follows function as the solder joints would fracture. Of course, hard core minimalists were few and far between back then… come to think of it, we actually still are… I guess that makes us kind of minimal… you don’t have to read anything that appears in parenthesis by the way.) Of course they have had their other failures (the bright colored clamshell notebook with a handle was kind of embarrassing), but when something comes together, wow, it really comes together. Just like great art. (I know, I know, another very weak link to art… did I mention Eva’s great Apple still life… my goal in life is to write a whole article in parenthesis. That would make Penn Jillette proud.)
Of course the micro-softy masses always rely on the same old argument that if Macs are so good, then why do they have such a small market share. (Love that one, because then you have them right where you want them.) Based on that same logic, they should all be driving Honda Civics. Porsche has a very small market share. I guess then it is a failure as well. (Don’t get me wrong. Honda makes respectable cars that sell very well, but no one compares them to Porsches.) Bill Gates and Steve Jobs are both very rich men. Both companies are doing very well. Which one is bigger, richer, or sells more, is of no consequence. (At least to us peons who get excited about finding 25 cents on the street.) One has a rather simplistic vision that has already being accomplished and doesn’t seem to know what’s next (except of course to continue copying, ‘borrowing’ or buying other people’s ideas), while the other, continues to innovate.
Why are micro-softies so defensive? Relax amigo, we don’t really care if you choose to use inferior software on ugly hardware. No one is twisting your arm and forcing you to change. We are happy to keep quietly driving our Porsches and when we pass you by in your Honda, we will even give you a friendly smile. You see, we CAN all just get along. Stay original… Porsches are.
Art Fuels Art
The other day someone asked Eva (the greater half of the Underground Art Project) where she gets the inspiration to keep painting. My thoughts immediately turned to the often repeated remark attributed to Brian Eno, that while the Velvet Underground’s first album in 1967 sold only a few thousand copies, every person who bought it formed a band and made more music.
That is the great thing about art. It fuels itself. That is why art in all its forms continue to evolve. Take tango music for example. It all began in Buenos Aires with Carlos Gardel in the 30′s. Now more than 70 years later we see new artists still redefining tango. There is neo tango like the electronic beats of the Gotan Project and the Bajo Fondo Tango Club. Then there is the tango fusion of Tango Crash who fuse neo tango with experimental jazz and Otros Aires who mix tango with the milonga of Barcelona.
The question of course is, who inspired the likes of Carlos Gardel or the VU? I do not know, but of this we can be certain, it was art in some form. Art fuels art. Whether you listen to great music, read a captivating book, fall in love with a beautiful oil painting, savor a perfect shot of espresso (yes, it is art, why you even have latte art, but that is for a future blog), or get lost in the complex aromas and flavors of a hand-crafted, hand-pulled cask-conditioned India pale ale, you are fueling your artistic creativity. All forms of art converge into inspiration, motivating us, fueling us to produce more art.
The music we play in our studio affects the way we paint that particular day, what we write about or how much kerning I want to apply to my favorite font. Art inspires us all to be artists in some way. Artists will continue to redefine and reinvent their art and other people’s art. That is why art has, is, and will always stay original. Stay original… fuel up.
Art + Style = Originality
What is art? How do you define it? These are difficult questions to answer and probably better left unanswered. Of course you know we are not going to let that stop us. Right? So, here is our take and hopefully it will get you thinking about YOUR OWN answers.
Andy Warhol showed us that art was inseparable from style. As Lou Reed and John Cale pointed out in the song, Style It Takes from the album, Songs For Drella (a good-by to Andy) where the average person saw simply a Brillo box, Andy saw art. Warhol had the style it took to dictate what art was (and is to this day). I heard once that Steve Jobs (Apple) had a BMW motorcycle in his living room as a piece of art.
Only now do I make the connection to an interesting acquaintance from my younger days. He was restoring an old 50′s American classic for the sole purpose of taking a road trip to California. From our brief conversation I remember so clearly how he was also looking for a unique piece of art to put in his old apartment in the Mission district. One carefully chosen piece of art, he said with real conviction, would be all that was needed to transform the mundane into something inspiring. Those seemingly inconsequential words briefly made in passing have not only stayed with me but have also inspired me down to this day.
It seems that Andy Warhol, Steve Jobs, and that (now very consequential) person from my youth, all followed the same creed; that style dictates art. In vain we keep trying to group and classify art of every sort into different styles, yet these styles continue expanding and defying such grouping. Why? Because there is always another artist who has the style it takes to dictate what is art or what art is. The avant-garde impressionists of more then a hundred years ago defined their own style just as Warhol defined pop art in the 60′s and 70′s.
Who are redesigning art today? Well, that is an easy question. Those who have the style it takes. For style + art = originality. In that case, the real question is not HOW do you define art, but rather how do YOU define art? Stay original… have the style it takes.
Everyone is a Minimalist: They Just Don’t Know It Yet
Wow, for minimalists we sure make a lot of noise. Search the web and you find all kinds of minimalists spouting off about the virtues of “less is more” and how “form follows function.” Why even big corporations are putting out minimalist adds in the big glossy rags.
So why, do you ask, do we need another blog on the subject? Because, we minimalists have nothing left in our houses and have driven off all our friends, so we have nothing else to do but extol the virtues of minimalism. No really, the real reason is because of something profound that happened to us recently.
We were talking to some twenty-something year old friends about minimalist music, art and design. (Actually that’s not really true, we were talking about something completely different, but we always look for ways to change the theme of any conversation to minimalist design.) Then I mentioned something about Andy Warhol. Well, when we saw the blank look of confusion on their faces, we realized that these poor under privileged girls had no idea of whom we were talking about. It was even worse then we initially thought.
We mentioned other names to see if any brain synapses were connecting: The Velvet Underground… nothing, American Music Club… zip, The Feelies… nope, Mies Van Der Rohe, Jennifer Sterling… oh my, this is bad, the Latin Playboys… nada. What do they teach in schools these days? Ok, we could see that we had our work cut out for us. So, how do you go about helping a couple of young impressionable minds to appreciate the virtues of minimalist design?
Hand bags. Yes, you read correctly, handbags and other women’s accessories. You see, I recently stumbled upon the website of designer Marc Jacobs, which is a beautiful presentation of minimalist web design, OK granted, too much Flash (no, not the glittery kind, go ask a computer nerd then come back…) but oh so very clean. (Also, not very functional, but who cares, he’s rich and famous.) We just happened to be at a coffee house in Paraguay called Havanna who have Wi-fi and even a couple Apple Macs (Hmm… do we see a connection forming here..) for customer use. As soon as I brought up the Marc Jacobs website, I could see the blank looks disappear followed by instant recognition, and a lot of shouting: “I love Marc Jacobs, they make such cool hand bags.” Mission accomplished.
The moral of the story is the following: minimalism is best appreciated through the simple things in life. Are not the simplest words the most meaningful and powerful: love, home, family, friends, and iPod. (Just kidding.) The point is: everyone is minimalist at heart; they just don’t know it yet. Perhaps there is too much clutter in their lives for them to see it. You see, that’s why we minimalists have to make so much noise. Stay original… be minimal.
Limited Edition Prints And Fake Rolexes
Irish Girl | Oil on Canvas | Bill Soukoreff
They call it limited edition posters, err… I mean prints. It’s bad for the art world. It has less to do with art and more to do with rampant commercialism. The frame is usually worth more than the print. But the artist has signed it you say. Sure if the artist becomes world famous and dies some horrible death, it may well have some value, but it is not and never will be original art.
Remember when people were buying all those limited edition wildlife prints, because it was a “good investment.” Hmmm, when did limited edition prints or any art for that matter surface on the New York Stock Exchange? (Maybe that will be the next trick of publishers after they learn to pronounce giclee properly. More on gilcees in the future…) It was however allot of fun listening to people justifying why they paid $1000 for a poster, explaining how it is not really a poster, it’s a “limited edition” copy. Maybe a few prints have increased in value, but most have not, and others are garage sale and flee market specials.
However, all of this is besides the point. Art by nature is original. There is a fine line between selling art (which is good for you and the artist) and commercializing art. (Which is bad for you and the artist.) Please buy art because you like, or rather, because you love it, you can’t stop thinking about it and you can’t get it out of your head.
If you can’t afford original art, then go to Ikea and buy a nice cheery poster print and put it on your wall (no really we mean it!), and if you feel the need, then sure, go ahead and take out the magic marker and sign your name away. Hey why stop there, why not number it 314 of 10,000. And remember, don’t call it a poster, call it a “print”.
Stay original… buy original.
